9-Dec-09 3:00 PM CST
Radio Advertising in 2010
One of our favorite ad guys, Walter Hammock, always signs his emails with a quote from Henry Ford, and it reads, “a man who stops advertising to save money, is like a man who stops a clock to save time”. Well guess what, lots of folks were guilty as charged in 2009, and it makes me wonder why. Some of our clients went full steam ahead, other’s adjusted their radio ad budgets and others, kind of vaporized. In the article “Report: Radio Expected to End 2010 on an Upbeat Note”, those who did battle the economy with smarter marketing will no doubt be far ahead of those who got scared. The story, in Media Daily News, by Erik Sass, has some positive news for radio advertising as we close out the year. How do you think radio can help itself in this re-building process?
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For additional information on this Articles article, please contact:
M. Bruce Abbott
(281) 494-4680
Source: Radio Lounge
http://www.radioloungeusa.com
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