11-Nov-09 8:00 AM CST

Radio Advertising On The Rise?

Still hiding under a rock, wondering if the economy will come back this holiday season. Chances are that if you hesitate, you will be last on your customers list.

From K-Mart to Wal-Mart, Home Depot to Lowes, ad spending is up this holiday season and that means those who hesitate will lose. It doesn’t matter if you are a big box store or a small retailer, don’t let your competition beat you to the punch. According to an article called Some Retailers Bulking Up on Ad Spending This Holiday Season, written by Suzanne Vranica and posted in The Wall Street Journal, there is 810 billion in ad spending expected this year. Want your share…go advertise it. Radio is a powerful place to start.

How do you see your holiday advertising unfolding (or that of your clients)?

We would love to hear your comments below.

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