6-Nov-09 8:00 AM CST
Radio Advertising Dialect : 2010 or 20-10?
If we didn’t already have enough options on our plate as to how to relate to radio listeners, we have yet another. We had this issue come up with a session for the Houston Texans. How do you “say” the year 2010. Is it “two thousand ten”, or “two thousand and ten”, or “twenty ten”. Silly question, but the same issue was written about in The New York Times. The article “Naming 2010”, written by Stuart Elliott, titled “2010 to Come in Plain and Fancy Versions” as car dealers flip a coin to see how to best convey the new year to come. Take a look at the article and then we have a favor to ask of you. How would you say it? Let us know. Really, what would you say, and why?
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Bruce Abbott
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Source: Radio Lounge
http://www.radioloungeusa.com
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