4-Nov-09 8:00 AM CST

Kohl's Increases Advertising, Including Radio

As a business owner, anticipating a rebound, or just waiting to see what your competition does might be a mistake. Kohl’s is a good example of taking advantage of an opportunity to spend sensibly, and react quickly. In the article from Advertising Age “Kohl’s Increases Ad Spending to Woo Holiday Shoppers”, written by Natalie Zmuda, Kohl’s is beefing up its advertising budget and radio is one of the benefactors. Very smart, because at a time when radio is feeling the sting of a down economy, advertisers are able to grab up a bunch of media at prices many would be surprised to get, especially in this fourth quarter. Kohl’s may not be your direct competition, but your competitors might be gearing up, and those who get the word out first are usually the winners. Are you in a position to take that chance?

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