30-Oct-09 9:00 AM CST

Radio Advertising In A Conversation Economy

Some marketers call this a conversation economy. What does that mean? We are no longer marketing products and services, but marketing conversation, or better yet, triggering conversation with creative scripts and produced commercials. With radio advertising, that equates to starting a conversation, then pulling that conversational community together through non-traditional and other forms of media. For another perspective, take a moment to read the article called “Marketers need conversation strategy to connect with consumers”, written by Marsha Lindsay, as it appeared in Advertising Age magazine.

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