22-Oct-09 11:00 AM CST

Radio Advertising Question : Should Your Ads Mention The Lousy Economy?

Have we turned the corner, did we hit bottom, how long before we get back to where we belong. But here is the question, how do you convey that message to radio listeners without sending the wrong message. In an article from Mark Dolliver in Ad Week titled "Better Not To Mention The Lousy Economy", there are some conclusions from this Harris Poll, but that depends on who you are targeting. Females find the “truth” more realistic but only by a small margin who find it manipulative. Others are indifferent to either pitch. Take a look at the article. It might be helpful in these “troubled”, “emerging”, “optimistic but cautious” times.

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