8-Oct-09 9:00 AM CST

Radio Advertising In A Blink

A few years back Clear Channel came out with a very short radio spot called a “blink”, literally just a couple of seconds. Lots of us laughed, and some bought the concept. But here’s the catch; a blink is really all the time we have to engage a listener and get them to respond to our advertising message. People have too many other forms of distractions to make us believe that whatever we write and produce, a listener will stick around for 30 seconds or more. It’s on that basis that we teach and implement the single point concept of solving a problem. We’re actually teaching a workshop on that subject at Media Expo 09 to be held in The Woodlands, Texas on Thursday October 15^th (see info under the Releases section). In an article called “Information Rich and Attention Poor” by Elizabeth Walker of Marketing Masters, you will find an interesting take on the blink concept.

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