5-Oct-09 2:00 PM CST

Radio Advertising Tip - Connect With Customer Frugality

They say we’ve become frugal in this age of economic downturn, and radio advertisers are not alone when trying to come up with the best ways of capturing that attitude of frugality. Here’s an interesting perspective on how a gift shop owner used some creativity to sell those higher-end individual coffee packet machines to his “frugal” customers. As you read the article Harnessing The New Age of Customer Frugality by Trent Hamm, from The Simple Dollar, in Business Week, consider how you might apply the “give value” concept in your business.

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