17-Aug-09 1:00 PM CST

What Radio Advertising Clients Can Learn From Chrysler

Do your best, then do it better.

As radio advertising creatives, who have developed thousands of radio commercials, we approach every client with many questions about their business - specifically looking for a key element that has already helped them stand out against their competition. Then we dig a little deeper to find that specific nugget that will position them to achieve dominance in the future. Just like the overpriced gallon of milk you purchased at the supermarket last week, your competitive edge has a shelf life. Resting on past benefits or successes gives your competition the opportunity to race by you. This article from CFO.com titled How Chrysler Spruced Up Bankruptcy, is worth taking another look at. Think about how it might affect your take on what needs to be done in the future.

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