10-Aug-09 12:00 PM CST

Radio Advertising Tips : Five Ways To Make Me Want Your Advertising

There are an incredible number of books on the subject of creating a buzz with radio advertising, and we’ve read (or interviewed) the authors of most of them.

In the article, Five Ways to Make Me Want Your Advertisements, John Jantsch of Duct Tape Marketing has some interesting concepts you can easily apply to radio advertising. One of our favorite points from this article was “put some lumps in it”. That obviously applies to stuff you might send via snail-mail, but think of how you might apply that to other forms of media, including a radio ad. Enjoy John’s perspective, then check back with us for how we might be able to help your next radio campaign.

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