24-Jul-08 4:00 AM CST

Radio Lounge Weekly Radio Advertising Tip - Internal Communication

Internal Communication

(phone rings)
(business) Thanks for calling ABC Business
(customer) Yeah, I want to find out more about the X product offer.
(b) Which offer?
(c) The X offer.
(b) I'm not sure which one you are talking about.
(c) I heard it on your radio commercial
(b) Hold on, let me find sales manager and find out about that offer.

True story.

If you run specials in any kind of print, web, television or radio advertising, communicate to your ENTIRE staff those specials. There's nothing worse than making a customer appear stupid when they simply want to purchase something from your business. Yes, that's what happens when the business's first point of contact knows nothing about what is being marketed.

A simple copy of the ad, or short memo describing the specials is all you need.

Remember, everyone from the receptionist, to sales, to accounting, to management are a part of the total customer experience.

Until next week...
~B

M. Bruce Abbott is part of the Crusade for Better Radio Advertising. He is also Creative Director and Partner of RADIO LOUNGE, a consulting and production service provider for the radio advertising and podcasting industry. RADIO LOUNGE works with radio stations around the country as well as advertising agencies and direct advertisers teaching techniques that guarantee higher returns on radio marketing investments. Visit www.radioloungeusa.com to read articles, attend seminars and workshops, and sign up for the free RADIO LOUNGE newsletter (or RSS feed) packed with great information to help you make the most of radio advertising. For consulting on your next radio advertising campaign, contact RADIO LOUNGE toll free at 866.4.AUDIO.9 (866.428.3469).

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