17-Jul-08 4:00 AM CST

Radio Lounge Weekly Radio Advertising Tip - Immediate Action

Immediate Action

You advertise on the radio. Your commercial reaches X number of people. You've generated interest. Your radio ads may have stirred up a desire for the product. Now, they are contemplating purchasing your product. So, when should they buy?

Duhhh. NOW! Of course.

You want sales now. Not a month from now, or a year from now. Now! However, we all know that procrastination runs rampant in our society. How do you get people to act now?

Make it very obvious in your radio commercials that you will miss out on the deal if you don't act now. Now, I don't mean use the tired old phrases like Dont Miss Out, or Hurry This Sale Ends Soon. Be specific.

We have X number of these and we expect to sell them all before (date). or something like - Buy before (date) for only (price), because after (date) the price goes back up 30%to (higher price).

Make it clear to consumers that there really is a reason to buy now and it's not fluff. If they are in the market for your product or service, this approach in your radio advertising will light a fire and generate more immediate action.

Until next week...
~B

M. Bruce Abbott is part of the Crusade for Better Radio Advertising. He is also Creative Director and Partner of RADIO LOUNGE, a consulting and production service provider for the radio advertising and podcasting industry. RADIO LOUNGE works with radio stations around the country as well as advertising agencies and direct advertisers teaching techniques that guarantee higher returns on radio marketing investments. Visit www.radioloungeusa.com to read articles, attend seminars and workshops, and sign up for the free RADIO LOUNGE newsletter (or RSS feed) packed with great information to help you make the most of radio advertising. For consulting on your next radio advertising campaign, contact RADIO LOUNGE toll free at 866.4.AUDIO.9 (866.428.3469).

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