19-Jun-08 4:00 AM CST

Radio Lounge Weekly Radio Advertising Tip - The First Rule of Radio Advertising

The First Rule of Radio Advertising - "There Are No Rules"

Many advertisers have had success with radio advertising with a variety of radio commercials. There is no one style..no one formula.

Our point here, is that when we hear "the name must be in the first three seconds", or "the phone number must be mentioned at least three times", we have to say, oh really?

These are old school rules that do not guarantee success. Success comes from a great radio ad that makes a connection with a potential customer and builds up the desire to purchase...regardless of how many seconds into the spot the name is mentioned.

Oh, I'm sure we'll get disagreements on this one. But sometimes the best rules are those that are broken.

Until next week...
~B

M. Bruce Abbott is part of the Crusade for Better Radio Advertising. He is also Creative Director and Partner of RADIO LOUNGE, a consulting and production service provider for the radio advertising and podcasting industry. RADIO LOUNGE works with radio stations around the country as well as advertising agencies and direct advertisers teaching techniques that guarantee higher returns on radio marketing investments. Visit www.radioloungeusa.com to read articles, attend seminars and workshops, and sign up for the free RADIO LOUNGE newsletter (or RSS feed) packed with great information to help you make the most of radio advertising. For consulting on your next radio advertising campaign, contact RADIO LOUNGE toll free at 866.4.AUDIO.9 (866.428.3469).

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