5-Jun-08 4:00 AM CST

Radio Lounge Weekly Radio Advertising Tip - WII-FM

Everyone's Favorite Radio Station - WII-FM (What's In It For Me"

Me, me, me..all about me. Many radio commercials are just that. "We do this" and "we do that". "We provide this" and "we provide that". "We offer this"and "we offer that." In your radio commercial, you are the star..the focus. One problem with this.

Listeners don't really care.

The listener's world is me, me, me. in otherwords...My needs..my wants.

So make sure your radio ad is less about you, and more about the listener. It's been used a zillion times, but the phrase "what's in it for me' is SO important. So instead of me, me, me, think about you, you, you. What about my company/product/service satisfies YOUR needs and YOUR wants.

Keep in mind, your ad is for THEM, not you.

And as always...need information...just ask your customers.

Until next week...
~B

M. Bruce Abbott is part of the Crusade for Better Radio Advertising. He is also Creative Director and Partner of RADIO LOUNGE, a consulting and production service provider for the radio advertising and podcasting industry. RADIO LOUNGE works with radio stations around the country as well as advertising agencies and direct advertisers teaching techniques that guarantee higher returns on radio marketing investments. Visit www.radioloungeusa.com to read articles, attend seminars and workshops, and sign up for the free RADIO LOUNGE newsletter (or RSS feed) packed with great information to help you make the most of radio advertising. For consulting on your next radio advertising campaign, contact RADIO LOUNGE toll free at 866.4.AUDIO.9 (866.428.3469).

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