The greatest (product or service) buying experience anywhere.
It’s a line heard over and over in radio commercials.
What makes this the greatest buying experience ever? How is this greatest buying experience different than the competitions greatest buying experience as heard in THEIR radio commercial?
Back up your statement with facts. For example, if you’re a car dealership, your radio ad might talk about the finance manager that presents you with multiple options to choose from while you recline in a plush leather chair enjoying a complimentary chair message and snacking on catered dinner from the great restaurant next door.
I’ve never personally had THAT experience, but it is specifically defining what a great experience might be. Any competitor who uses the line as fluff better be prepared to upgrade their uncomfortable chairs, rude finance manager, and the overbearing smell of three hour old popcorn – or else find a different position.
What makes your experience great? Why is it better than your competition? Tell us about it!
Back it up with facts. Competitors will have to rethink, and customers will respond.