The “Secret Sauce”

Although we were not exactly sure how to put it into words, we knew we had something special. Our clients knew it too.  The best descriptive we have heard is that we have “the secret sauce” – a combination of professionalism, production savvy, personality and friendship that makes Radio Lounge sessions seem less like work and more like a fun comfortable destination.  It just kind of happened, possibly due to our passion for audio production / sound design, a desire to make creating  audio “fun”, and genuine love for our clients. We provide audio production and sound design for our clients, but it’s the secret sauce that keeps those clients coming back.

I guess think of Radio Lounge as the pjulia1erfect combination of salty and sweet.  Curious how it works?   You take a couple of guys with a passion for the audio and sound design industry, add a ton of years of experience in advertising and marketing, and mix that with a corporate personality that clients crave.

Originally launched in 1990 under a different name, Ray Schilens and M. Bruce Abbott created a partnership that still holds strong today.  Radio Lounge is in the business of audio production and sound design for attractions, multimedia, phone systems, radio, television and film.  Our facility was designed for comfort and adaptability to meeting the latest standards and capabilities for recording, producing and mixing sound.

Our efforts are especially tasty when placed under extreme heat (client needs spot tomorrow!), does not have to be refrigerated (produce in air conditioned comfort), stays fresh project after project (we bathe regularly), can be stored in a convenient, easy-to-use container (your contact list), available for late night snacks around the kitchen island (Ray’s cell), is beneficial in lowering blood pressure and stress (you da man).

If our founders weren’t ad guys, Abbott would be a doctor, and Schilens would be an airline pilot.  Although it certainly violates all AMA and FAA ethics, we’d really like it if you referred to Bruce as Dr. Abbott, and Ray as Captain Schilens.  OK, maybe not…but frankly we answer to almost any cry for help.  We also remain humble as we deliver sound solutions daily to clients looking for the next best thing.

 

Along The Way…

1990 :

The Victorian Condo-Hotel and Conference Center: One the beach and celebrating our very first client, a family friendly destination on Galveston Island.  Fast forward to today and you will still find us crafting audio for radio, television and outdoor that captures the essence of the Victorian and the attitude the leisure market.

1995 :

Enron: From their corporate offices in Houston to locations around the world, Radio Lounge produces a magazine format show that kept employees in touch and on top of the latest news from Enron.  This program first started as telephony based feed, and later was one of the first to take advantage of the internet for what would become to be called, a podcast. 

1996 :

The Houston Symphony:  Radio Lounge hits the right notes to establish a relationship with Houston’s world-class orchestra, as the exclusive partner for broadcast creative for radio and television.  Our relationship continues as the symphony has dynamically grown a new generation of fans.

1998 :

NeWeigh:  Radio Lounge develops and produces a profitable and effective audio marketing campaign that is based on testimonial storytelling to drive qualified candidates to its program.  The results; NeWeigh becomes one of the top centers for weight loss in the area.  Radio Lounge recently expanded that relationship with the addition of Esophamend, the brand extension of NeWeigh.

2001 :

The Advertising Show: The debut of The Advertising Show, America’s only globally distributed weekly program focusing on advertising, media, marketing, sales and customer relations. The Advertising Show, co-hosted by Brad Forsythe and Ray Schilens, with M. Bruce Abbott as Executive Producer, discusses advertising issues, marketing trends and strategies, and features weekly interviews with prominent industry experts.   More than a decade later the program is still an in-demand resource for our industry.

2002 :

Sysco Corporation: The global leader in selling, marketing and distributing food products to a broad client base taps Radio Lounge to bring a next level marketing experience to their clients through the iCare program.  Radio Lounge was their exclusive partner in the development of event, radio and television campaigns.

2003 :

Google: Radio Lounge begins a creative relationship with Google on their efforts introducing radio advertising to an entire new client base.  Over a period of 2 years Radio Lounge generates creative for hundreds of clients across the nation.

2005 :

Sterling Bank: The Texas-based chain of banks looks to Radio to handle media and creative to grow their business clientele.  Radio Lounge crafts a series of story-telling radio spots that helped Sterling achieve record setting growth across the region.

2006 :

YMCA Houston: With Radio Lounge on their creative team, membership driven media including radio and television is responsible for raising the bar on new memberships and topping existing growth statistics. 

2006 :

Moody Gardens: Since 1999 Radio Lounge has been a creative partner with this respected Galveston Island attraction.  In 2006, Moody Gardens came to us for creative and technical direction when we were asked to bring a next-level visitor experience to their Festival of Lights Celebration.  Radio Lounge put together the team that did the massive sound installation and sound design for this annual event. 

2007 :

The Houston Texans: Radio Lounge does a tremendous amount of work with Freed Advertising, a local agency with a global reach.  For three years we had the opportunity to work with Freed as producers of the radio and television spots for The Houston Texans.  The connection came with lots of perks including field access for on-location recording, and being on a first name basis with many of their stars. 

2010 :

BBB-Houston Educational Foundation: Radio Lounge partners with the BBB Educational Foundation to create and execute several media campaigns to generate awareness and solicit volunteers for their Medicare Fraud division.  Radio Lounge has also worked with the BBB Educational Foundation for live event sound design.  

2012 :

Star of Hope, Houston: We’re not sure if the Star of Hope found us, or we found the Star of Hope.  Either way Radio Lounge believes that to become a part of the local media community you must contribute your skills to the local community. Our relationship provides radio and television spots that raise awareness of the need and have generated a dramatic response from our community.